Hate something, do something campaign.
This campaign was based on a social cause. We chose The Shelter Pet Project as a client to spread awareness of the euthanization of animals. Our target audience was men or women, ages 18-55, with a household income of 30k and up. We wanted our target audience to understand the impact of rescuing animals versus seeking them from a breeder.
YETI cooler magazine campaign.
This magazine campaign targeted men, ages 35-55, with kids, college graduate plus, with a household income of 75-150k. Our goal was to persuade our target audience to purchase the Yeti Cooler to maximize their outdoor activities.
Manic Panic outdoor campaign.
This was an outdoor campaign for Manic Panic. We targeted women and LGBTQA, ages 18-35, with a household income of 20-40K, some college, no kids. Our objective was to bring awareness to Manic Panic's vegan products and to persuade them to make a purchase. We wanted them to think that if they buy the product they can express their individuality, cruelty-free.